Confidence has to be the the most important weapon in a keynote speakers arsenal. Without confidence the keynote speaker will not be able to do the job. Would you not think it odd a speaker shaking with fear while they address you? Someone that looks great is someone you take notice of. A confident speaker will inspire their audience and add credibility.
It might seem obvious to point out, but knowledge of the subject area is important. If you dont know your stuff, you are very likely to be caught out. Confidence and knowledge go hand in hand. Also, it if any questions are asked at the end, the speaker knows they arent likely to be shown up! People listent to experts, and those that can offer them knowledge. Knowledge is power!
A speaker that can entertain is always going to perform better. No audience likes to sit in boredom. You don't need to be a comedian, but a bit of humour does help. The subject the speaker is talking about is irrelevant. A speaker than can create laughter is going to give their message. An entertained audience is going to remember the message behind the speech, and may even tell their friends and colleagues.
The message you are broadcasting is also significant. The audience should benefit from the speech. For example for a sales team, the message should be inspirational and goal based. For those lacking confidence, you should offer tips and tools to cope with anxiety, and how to become more confident. The message needs to be strong enough so that the audience remember it not just after they leave, but for a long time afterwards.
Keynote speakers that are able to do this are generally considered the most successful. Accordingly they are the ones that charge massive rates for a single speech.
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